Secret Formula of Sales and Marketing - Vivek

Secret Formula of Sales and Marketing

1) Amitabh Bachchan Launches New Polio Communication Campaign - changed his position from kind to angry

Consumer behavior; psychographic, demographic, ethnographic, geographic

Buying roles: initiator influencer decider buyer user

2) Cadbury's in early 1988 - chocolate (78% children) - Ad campaign to youth and family

3) Gillette: Vector: Americans conducted research on Indian Students in USA and launched product in India and failed.

Consumer behavior in India is different and is most important. Then price, product, positioning and profit. [Reverse Innovation]

Capture your claim, Amplify your message to your actual exact perfect customer. perfect customer profile https://www.bing.com/images/search?q=perfect+customer+profile&form=HDRSC2&first=1

4) Maruti Suzuki (Reverse Innovation) continuous improvement. Consumer Exact Behavior. One of the world's largest highest selling cars. Same price last 15 years with lot of updates.
They copied Renault Duster

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